Introducing Immidia App - Luxury transportation at your fingertips

Companies like Uber, TripAdvisor, Orbitz and Airbnb have disrupted the way people travel. An entire vacation can be arranged from a smart phone. Popular? Enough to virtually scuttle one industry (travel agencies) and to pound at the gates of several others. But where to go from here? Anthony Brisacq saw the opportunity to port these successful concepts to a very different customer base: digital travel services for those seeking the absolute best-the luxury market.

They formed the company IMMIDIA, which built an app that can take you virtually anywhere in the world when comfort, dependability and quality of service trumps the cost. Brisacq, IMMIDIA’s President, steeped himself in the professional luxury leisure service industry, founding a yacht services company in France and Monaco that, within a dozen years, became the French Riviera’s leading real time charter provider. At the same time, he was recognized as a leading member of the international Clef d’Or, whose members are the absolute elite of the world’s concierges...

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A New Digital Revolution Impacts Luxury Hotels, And Hoteliers Win

Want to rent a luxury yacht, exotic car or even a private jet instantly online? While it was still just a dream for hoteliers, Immidia made it happen. Find out all about the new instant luxury experiences company opening up new perspectives for the hospitality industry.

A dazzling algorithm The developers behind Immidia have worked wonders.

With one click, from anywhere in the world, you can now access a catalog of high-end luxury services including yachts, dream cars and even private jets, view their availability in real time and confirm your booking at the speed of light. Today, Immidia is the only company offering such technological prowess and performance. Yesterday, luxury meant time. Today, it has to be instant.

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Thanos Liontos updates us on luxury and technology from the Greek perspective

The current political crisis in the U.K.is a stark reminder of what Greeks had to endure economically a few years ago. Did the sky fall on Greece or did one of the top luxury destinations survive the economic carnage?

For all things Greece, we turned to our good friend and expert in the region, Thanos Liontos. He was generous enough to share his thoughts and opinions for the current situation on the ground:

TheTopTier: Hello Thanos and thank you for taking time out of your schedule to answer a few questions for our readers. It has been a while since we last spoke. Can you give us a quick update on the luxury travel business in Greece? Have things returned to post-crisis levels?

Thanos Liontos: We have been experiencing the usual slow-down during the winter however the market has picked up strongly starting May. What is interesting to note, however, is that the market has shown its strongest upward motion compared to the years before. This is supporting the sentiment that things are now going to post-crisis levels.

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Immidia – A Whole Galaxy of Luxury services in a single click

IMMIDIA’s new B2B2C app provides instant online access to the world’s largest pool of luxury services.

Founded by two French entrepreneurs and luxury specialists, IMMIDIA has developed a new, white label app available to top-end hoteliers, travel advisers and concierge services throughout the globe.

IMMIDIA offers professionals an immediate, reliable and secure way to gratify guests who dream of renting a sumptuous villa, lavish car, yacht or private jet. Service providers benefiting from the IMMIDIA label are carefully vetted by IMMIDIA’s team of long-standing experts prior to certification.

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How Disruptive Innovation Can Benefit the Luxury Industry

If you look up the word 'disruptive' in the Oxford Dictionary, you may be in for a surprise: rubbing shoulders with such classic definitions as unruly, disorderly and unmanageable, you'll also find inventive, ingenious and groundbreaking.

And that just about puts it in a nutshell. Disruption applied to business can imply inefficiency, job losses and plummeting sales. Or, it can generate efficiency, growth opportunities and jobs. It all depends how you use it.

The disruptive innovation concept was created by French advertising guru and TBWA Chairman Jean Marie Dru, who explained the process in three stages:
• When a business gets stuck in an innovation rut, it means their usual way of doing things is creating a blockage.
• To get out of the rut, the business needs to be disruptive, i.e. challenge the conventional paradigm.
• Then, it has to identify fresh, new ways of doing things.

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Immidia, the start-up which revolutionizes the notion luxury services

À l’heure où les services de conciergerie privée de luxe fédèrent chaque jour de plus en plus d’adeptes, où les palaces rivalisent d’imagination pour répondre favorablement à toutes les exigences de leur clientèle, la start-up Immidia propose une solution B2B2C à destination des professionnels, pour leur clientèle.

Location d’une somptueuse villa, d’un yacht, d’un jet privé ou encore d’une voiture de luxe, grâce à la solution Immidia, les agences de voyages, hôtels et concierges privés auront instantanément la réponse aux requêtes de leurs clients... Mais également la garantie de pouvoir booker online et disposer de leur réservation en moins de deux heures .

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Luxury lifestyle for the 1%? There’s an app for that…

It was inevitable, I suppose, that the one percenters club would end up with an app to help add convenience to their luxury lifestyle, and the new Immedia app is just that.

So, if you are one of the privileged few for whom business class is slumming it when you can’t find a private jet, transportation is chauffeur-driven, and a summer vacation is a month’s yachting somewhere beautiful, this is the app you’ll use. The developers, Kip Morrison & Associates say the app lets its users access a vetted catalog of high-end services, including:
• Villa rental
• Private jets
• Luxury cars
• Yacht ‘experiences’
• And more.

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Digital benefits for luxury hoteliers

The world is speeding up every day, and luxury, previously synonymous with calm and serenity, is no exception to the rule.

For example, the creations of today's top fashion designers are now available just a few days after walking the runway of international fashion shows, turning the traditional pace of the seasons upside down.

Demand is even more pressing in the experiential luxury sector. More than ever, the "right here, right now" mindset means professionals are having to react faster, while naturally providing ultimate quality.

Hotel and luxury service professionals have been familiar with this scenario for a long time. And although the digital trend has accelerated it at a phenomenal rate, the most efficient responses also obviously stem from the same digital sphere. Immidia, an innovative startup dedicated to instant luxury experiences, is showing the way.

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The 8 Talking Points for June: Bremont’s new ladies’ watches, Immidia is an Uber for boats

#01 RIDING THE WAVE The roads have Uber but, soon, the seas will have Immidia. Essentially a yacht charter app, Immidia promises delivery in no more than a couple of hours, and comes with a limousine pick-up and an option for catering. It will first be available in The French Riviera, Miami, Saint-Barthelemy and Dubai.

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Who Doesn’t Crave Instant Gratification?

Instant gratification is a powerful, and alluring, promise – and one that resonates with time-strapped consumers more than ever before. In a faster-than-the-speed-of-life culture, the art of “patience is a virtue” has been left by the wayside. Time, particularly vacation time spent with family and friends, is a precious asset, and hotels that make a difference to ensure guests maximize their time in all the right ways are poised to win with profits and customer loyalty.

Crafting and delivering authentic experiences is central to today’s definition of luxury, and the advent of new technology is empowering hotels to achieve this – and save time – on an even higher, smarter level. It’s the next wave of the digital revolution – the ability (for both hotels and consumers) to easily access a catalog of carefully vetted high-end services, such as villa rentals, private jets, luxury car services and yacht experiences, and flawlessly confirm a booking instantly.

When guests aspire for more (think arranging a private yacht sailing in the middle of their trip or the last-minute decision to charter a private jet to their next destination), hotels can gratify that customer request instantaneously thanks to seamless booking technology without sacrificing quality. It’s the next market disruption poised to impact the hospitality landscape – five ways instant booking technology is streamlining hotel operations and elevating guest satisfaction.

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How to Please Your Luxury Guests Without Breaking a Swe at

It won't have escaped anyone that the world is a fast-paced place to live in these days. And luxury, previously synonymous with calm and serenity, is no exception to the rule. The experiential luxury sector is expanding exponentially and with it, the demand for constantly better and faster service. More than ever, the

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The entire galaxy of luxury goods & services

Luxury services in one clic via “Tendance Hôtellerie”

IMMIDIA provides access to the entire galaxy of luxury goods & services – Jets, Limousines, Villas, Yachts – using one single point of entry in a guaranteed 24-hour personalized service. Many thanks to Tendance Hôtellerie, The reference web site of the hotel business professionals.

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Immidia creates a Uber… with Yachts !

#FASTERTHANDESIRE

Immidia is launching a mobile app which will allow consumers to charter a yacht in few minutes... By Balistik Art from 03.17 to 03.23.16

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Luxury by Influencia

In a changing economy, the most important luxury groups are wondering how to integrate the Uber-ization trend into their business models as start-ups are challenging them with more & more innovative services.

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New luxury travel company Immidia is launching its app with a promise to be Uber for yachts.

Immidia will allow consumers to hail a yacht to charter for private use, with delivery promised in no more than a couple hours. The new digital economy has encouraged a consumer mindset based around immediately fulfilling wants and needs, and the app represents a further step in the direction of on-demand luxury.

“Luxury shoppers expect a luxury shopping experience,” said Shuli Lowy, marketing director of mobile at Ping Mobile, New York. “That experience spans not only across the human-to-human interactions but within the digital experience as well.

“Savvy entrepreneurs understand that providing a seamless mobile experience can provide as a substantial value proposition to commerce.”

21st century service
CEO of Immidia Christophe Chauvin is the former general manager of Hotel Byblos in Saint-Tropez. His new company aims to revolutionize the meaning of luxury lifestyle through on demand servicing.

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Uber for Yachts Has Arrived

Imagine an app that allows you access to a fleet of luxury yachts, delivered immediately and offering first-class amenities such as welcome ambassadors, expert crew and personalized catering. That’s the idea behind IMMIDIA, launching March 15th in Miami and coming soon to Dubai, St. Barths and the French Riviera. IMMIDIA is the brainchild of CEO Christophe Chauvin, former GM of five-star Hotel Byblos in Saint-Tropez. His company—which will soon be expanding to offer vacation villas, jets and car rentals—promises to revolutionize the luxury lifestyle experience.

Below, Chauvin talks to DuJour about French luxury, environmental stewardship and his favorite yachting destinations.

Which aspects of the app are you most excited about?
First of all, it’s really elegant. You only have one opportunity to give your clients the “wow effect” and for me, IMMIDIA does the job. Second, it’s instant booking, which will be a major change in the way our guests are consuming luxury services.

How do you see IMMIDIA as an extension of your career in luxury hospitality? The luxury industry is moving really fast right now. It used to be very old-fashioned, but now you need to be connected, you need to be proactive and you need to answer your client within the next 15 minutes. So our platform comes at the

If I wanted to charter a yacht on IMMIDIA this afternoon, how would I do it?
You could do it in five minutes from your smartphone or online and the yacht would be delivered within two hours. It’s unprecedented: you can do it anytime, anywhere.

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CAPTAIN HOOKED

Booking boats gets a whole lot easier come March 15, when Immidia launches its Miami operations. A cross between Uber and Airbnb, the no-brainer app for luxury transportation worldwide adds yachts to its fleet, whether pleasure crafts or sailboats and catamarans. In a mere three clicks minus the middleman, scroll through options for premier vessels; select departure and arrival dates and ports, and customize amenities and services, including toys like jet skis and paddle boards, and dining from picnic baskets to bubbles. Pay with a stored credit card; receive your order confirmation and recap, and anchors away. Yachts, captains and crews have been vetted by experienced experts in the luxury boating and hospitality industries. It expands to Dubai, St. Barts, Mykonos, Palma de Mallorca and the French Riviera soon.

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IMMIDIA is Like the Uber of the Seas

'IMMIDIA' is the name of a new app-based service that will make it possible for people to partake in luxury yacht rentals. Just as there's Uber for ridesharing on land, IMMIDIA is being likened to the equivalent for the seas. However, the upscale service provides more than just a way to get from point A to point B. With IMMIDIA, users have access to not just a yacht, but welcome ambassadors, a full crew and catering. After ordering a yacht on-demand from a smartphone, a yacht is delivered in two hours. As of this month, the service has been launched in Miami, with plans to expand to other regions in the future, including Dubai, St. Barths and the French Riviera.

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How Disruptive Innovation Can Benefit the Luxury Industry

f you look up the word 'disruptive' in the Oxford Dictionary, you may be in for a surprise: rubbing shoulders with such classic definitions as unruly, disorderly and unmanageable, you'll also find inventive, ingenious and groundbreaking.And that just about puts it in a nutshell. Disruption applied to business can imply inefficiency, job losses and plummeting sales. Or, it can generate efficiency, growth opportunities and jobs. It all depends how you use it.The disruptive innovation concept was created by French advertising guru and TBWA Chairman Jean Marie Dru, who explained the process in three stages:• When a business gets stuck in an innovation rut, it means their usual way of doing things is creating a blockage.• To get out of the rut, the business needs to be disruptive, i.e. challenge the conventional paradigm.• Then, it has to identify fresh, new ways of doing things.And the choice between hanging in there by doing the same things a bit better or stepping completely outside the box and adopting an entirely new model, can be a tough one.Changing the rules to offer a more fluid, open and direct model is the secret behind many of today's most successful enterprises, but it is a delicate affair and perhaps even more so in the luxury industry, where a smart balance needs to be found between new and old. New in the sense of embracing the technological revolution and old in the sense of maintaining a strong human element, where guests always have someone to talk to and care for them.A disembodied, digital tool will not satisfy a wealthy and demanding clientele, but instant, faultless service, with real people on hand at all times, is likely to pave the way to success.Immidia is part of a new generation of startups backed by a team of experts with decades of hands-on experience at the height of the luxury sector. Our business concept proved itself in real life before we disrupted it and turned it digital, allowing a demanding clientele to enjoy the most exciting luxury experiences imaginable, instantly and with total ease.Until now, hiring a yacht, high-end car, villa or private jet was the domain of a few. Today, it's on hand in real time and in one click, 24/7, throughout the world and using a single app. Immidia gives access to a variety of hand-picked, quality-certified service providers, topped with unrivaled guarantees in terms of excellence and reactivity and ultra-personalized support, including a guest relation service, hotline and permanent assistance.Immidia is building a network of five-star hotels, travel advisers, private concierge services and family offices to create an exclusive, international distribution system. According to the company, their licensees and partners aren't weighed down by financial undertakings: fees are payable on completed bookings only and consist of transparent commission sharing, managed by Immidia.Our luxury service platform creates a dynamic marketplace with exponential growth, where absolutely everyone is a winner. We already employ 30 full-time staff and are set to hire many more as we develop our guest relation service and hire more customer assistants.Disruptive innovation isn't just a fancy term to be bandied around at cocktail parties. It truly can be everyone's friend if we use it to overturn classic business practices and boost job creations by re-thinking traditional ways to create value.

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3 Luxury Industry Trends Noticed As 2016 Passes Its Midpoint

With 2016 halfway through, marketing agency Cocoon investigates the latest global business trends spotted in the luxury industry.Consumers instantly want to fulfil needs and wants. That’s indisputable. But with the perception of ownership being redefined by today’s younger consumer, how are brands preparing to meet their needs?From embracing the sharing economy, flaunting a fun side or focussing on individuality, brands are pulling out all of the stops to woo this younger generation. So let’s take a look how luxury brands have been pushing the boundaries over the past month.

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